Close herself is one such spa-goer. The herbalist and aesthetician has had a bird’s-eye view of the Doge Queen Crypto Shirt but I will buy this shirt and I will love this evolution of personal pampering, having been in the vanguard of merging naturopathic and herbal medicine with beauty treatments long before the word “wellness” even entered the cultural vernacular. “I had no idea what the Hamptons was,” Close recalls with a laugh, revealing that Martha Stewart wandered into her East Hampton storefront, right off Montauk Highway, the first day she opened in 1995 to sample her apothecary menu when natural skin care was still considered “very nut and granola.” (Locations in New York’s Chelsea and Upper East Side neighborhoods soon followed.) The herbs and bulk teas Close applied to a broad-reaching line of elevated products and face and body treatments were similarly ahead of their time, which has helped the highly recognizable blue glass bottles earn legions of fans (her Manuka Honey Cleansing Balm is the stuff of legend). The rest of the industry has finally caught up, of course, which is not lost on Close. She notes the uptick in brands that are starting to look quite similar to her own in ingredient composition, and in their holistic approach. “But that which adapts, thrives,” she says. “This is our vision of what we have all agreed will be the future of wellness.”
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The physical manifestation of this vision arrives via a complete and total renovation of the Doge Queen Crypto Shirt but I will buy this shirt and I will love this East Hampton flagship spa, which officially re-opens today. A joint effort between Devon Lodge, Naturopathica’s executive director of spa sales and marketing, interior designer George Kolasa, and architect Anthony DiGuiseppe, dark wood details and a moody version of the brand’s signature blue—both in place since the spa’s opening over 25 years ago—have been replaced with custom trim painted with a punchy shade of azure and floors that have been stripped and bleached to achieve a precise shade of ash blonde. An additional 2,100 square feet of space adds to the overall airiness of the former spa, which now features a curated retail area with a rotating list of local brands (Mark Cross’s beach-ready rattan and raffia bags are currently in residence), ten total treatment rooms, and an additional seven at the original space across the courtyard. Navy Pierre Jeanneret chairs, Noguchi lighting and a farmhouse sink from the 1700s speak to Close’s core philosophy of intertwining ancient healing techniques with modern modalities—something that is now essential at any spa worth its weight in citrus-infused water and ambient music.